Loading bar were struggling to stand out in their crowded market - game themed bars have grown in popularity and Loading wanted to maintain its prominence in this market. The next natural pathway was to create a range of exclusive drinks that were themed around Loading’s niche: gaming.
Rather than just creating a drink that was just aesthetically themed, we believed it would be more engaging to create a drink can, where the label could be peeled off to reveal a game - making it as functionally fun as it is refreshing.
Win or Booze
Together we came up with the concept of ‘Win or Booze: Playable Pale,’ cans where you can peel off the label to reveal a quick dice roll game that you can play with your friends at the table.
The style of the cans was inspired by the visual reference of hand drawn RPG games which are often sketched quite messily but result in some cool illustrations.
Advertising
There are 3 variations of the game all together. The beer cans which were mass-produced, and we created designs for posters and merchandise concepts for further promotion of the product.
